Japan

Japan

Where ancient tradition and the future coexist in perfect harmony

Japan is the country of perfect contrasts. Zen temples beside neon skyscrapers, centuries-old tea ceremonies and bullet trains, geishas and robots. Everything coexists in a harmony only Japan can achieve.
There are countries you visit and countries that transform you. Japan is the latter. A place where every detail is considered, where beauty is found in the everyday, where courtesy is art and punctuality, religion. A country that seems from another planet yet feels deeply human. First visits usually follow the classic route: Tokyo, the megalopolis of the future running with Swiss precision. Kyoto, the cultural capital where a thousand temples and gardens guard ancient Japan's soul. Nara with its sacred deer. Osaka, the city that never sleeps where the food is best. And perhaps an escape to the Japanese Alps, where villages of traditional thatched-roof houses seem frozen in time. But Japan has infinite layers. The rural Japan of ryokans with steaming onsens. The spiritual Japan of pilgrimage paths. The artistic Japan of ceramics, washi paper, kaiseki cuisine. The natural Japan of spring cherry blossoms or autumn's red momiji. Each trip reveals something new, and none is ever enough.
Tokyo

Tokyo

Megalopolis · Future and tradition

Tokyo

35 million people in the world's most functional city. Shibuya and Shinjuku glowing in neon, hidden temples, the planet's best restaurants, astonishing technology.

Kyoto

Kyoto

Cultural capital · Thousand temples

Kyoto

The heart of traditional Japan. Geishas in Gion, the golden pavilion, Ryoan-ji zen gardens, Arashiyama bamboo forest. Where time is measured in centuries.

Osaka

Osaka

Gastronomy · Night city

Osaka

Japan's gastronomic capital. Dotonbori glowing at night, takoyaki on every corner, the country's most relaxed energy. Perfect base for exploring the region.

Japanese Alps

Japanese Alps

Takayama · Shirakawa-go

Japanese Alps

Mountain villages with traditional gassho-zukuri houses (UNESCO). Takayama preserves its old town intact. Nature, onsen, local sake. Rural and authentic Japan.

Hiroshima and Miyajima

Hiroshima and Miyajima

Peace · Floating torii

Hiroshima and Miyajima

The peace memorial that makes you reflect, and minutes away Miyajima island with its torii floating on the sea. Contrast between tragedy and beauty.

Hakone

Hakone

Mount Fuji · Onsen

Hakone

Escape from Tokyo with Fuji views. Traditional ryokans with onsen, art museums, Lake Ashi cruise. Japanese relaxation par excellence.

The beauty of the ephemeral

The Japanese have a word for it: mono no aware, the bittersweet awareness of impermanence. Cherry blossoms bloom for barely a week. Red maples last little longer. And precisely because of this they are so beautiful.

Experiences

Japan offers experiences combining tradition and modernity in surprising ways. From tea ceremonies to karaoke nights, each moment reveals a different facet of this fascinating culture.

Tea ceremony

Tea ceremony

Participating in an authentic tea ceremony, learning the precise gestures, contemplative silence, the philosophy of ichigo ichie: each encounter is unique and unrepeatable.

Ryokan night with onsen

Ryokan night with onsen

Bathing in natural hot springs, wearing yukata, dining on kaiseki in your room, sleeping on futon over tatami. The essence of Japanese hospitality.

Shibuya by night

Shibuya by night

The world's most famous crossing, millions of neon lights, izakayas hidden in alleys, karaoke until dawn. The Tokyo that never sleeps.

Geisha encounter

Geisha encounter

In Gion, with the right connections, it's possible to attend an evening with maiko or geisha: dance, music, conversation. A privilege reserved for few.

The eternal Fuji

Mount Fuji is more than a mountain: it is a symbol, an obsession, a presence dominating the horizon. The Japanese have venerated it for centuries. Seeing it on a clear day is a gift.

We work with Japan's finest hotels and ryokans: from contemporary luxury palaces to traditional inns with centuries of history. Japanese hospitality elevates every stay to art.

Aman Tokyo

Aman Tokyo

Tokio

Park Hyatt Tokyo

Park Hyatt Tokyo

Tokio (Lost in Translation)

Tawaraya

Tawaraya

Kioto (ryokan legendario)

Gora Kadan

Gora Kadan

Hakone

Shall we discover Japan together?

Shall we discover Japan together?